About Me

A creative marketing professional with a degree in Fashion Communication and Promotion, bringing a fresh approach to every project to deliver original and effective solutions.

Academic Background

With a degree in Fashion Communication and Promotion, I’ve developed a strong foundation in creative problem-solving, risk-taking, and strategic thinking. Throughout my studies, I’ve gained confidence in navigating each stage of the FCP process, including context, ideation, concept development, and delivering effective outcomes. My strength lies in contextual analysis, where I dive deep to generate refined insights, explore diverse ideas, and draw inspiration from various sources to create engaging, consumer-focused results.

Work Experience

Ink Express, Wolverhampton – Marketing Executive

Designed and implemented strategic marketing campaigns across the website, social media platforms, and email channels.
Managed multiple social media platforms, creating and tailoring content to engage followers and promote brand recognition.
Led the redevelopment and rebranding of the website, ensuring SEO compliance to boost visibility and drive organic traffic.
Managed and optimised paid ad campaigns across various platforms, including PPC ads, resulting in increased traffic and conversions.

Victoria’s Secret, Birmingham – Visual Merchandiser

Executed floor sets during high-traffic periods and product launches, ensuring visual consistency with brand guidelines.
Excelled in articulating and fostering brand identity and awareness through visually engaging displays.
Increased customer engagement and sales through strategic and visually appealing merchandising displays.
Assisted in the execution of brand activations such as store events and product launches, ensuring a seamless brand experience.

Freelance Experience

Branding & Social Media Content Creation

Developed unique brand identities for clients, including logos, visual guidelines, and marketing materials.
Created engaging content for social media platforms, aligning with each client’s brand voice and audience preferences.
Worked with small businesses to build their online presence, driving growth through targeted campaigns and consistent brand messaging.
Successfully increased follower engagement and brand visibility across multiple social media platforms.

Skills

Creative

My creative flair enables me to generate innovative ideas and effective solution., Creating concepts that resonate deeply with audiences and lead to impactful outcomes.

Effective Communication

Strong verbal and written communicator, skilled at connecting with teams, clients, and consumers through engaging visuals and narratives.

Analytical Thinking

Skilled in critical analysis, identifying problems, and developing well-thought-out solutions to improve outcomes.

Organisation

I excel at managing tasks and prioritizing effectively, ensuring that projects are completed efficiently while consistently meeting deadlines.

Research Skills

My strong research skills enable me to gather, analyze, and interpret information effectively, ensuring informed decision-making and strategic planning. I excel at identifying relevant data and insights that drive creative solutions and support project objectives.

Adaptability

My adaptability enables me to navigate changing circumstances with ease, allowing me to quickly learn new skills and adjust strategies to meet project demands.

Explore My Work