Ink Express Ltd
Leading digital and traditional marketing strategies to drive growth, engagement, and increase sales.
Job Role
Marketing Executive
Year
2022 - Present
As a Marketing Executive at Ink Express, I manage and execute both digital and traditional marketing efforts, designing and executing strategic campaigns across our website, social media, and email platforms. I played a key role in rebranding and redesigning the company website and marketing assets, ensuring the website aligns with our brand identity while optimising SEO to boost visibility and drive organic traffic. Additionally, I manage multiple social media platforms, creating targeted content that engages our audience and promotes brand recognition. I continuously monitor the effectiveness of our campaigns, refining strategies to maximise engagement and ROI.
Core Duties:
Design and implement strategic marketing campaigns across digital and traditional platforms.
Manage social media channels, creating tailored content to boost brand recognition and customer engagement.
Rebranded and redesigned the company website, enhancing user experience and driving traffic.
Handle all SEO efforts, optimising the website for better visibility and organic growth.
Create various marketing materials such as business cards, thank you cards, the shop sign, and social media ads.
Analyse campaign performance and adjusted strategies to maximise ROI and effectiveness.
Manage PPC and paid ad campaigns to drive targeted traffic and improve conversions.
Manage and update product listings for eCommerce, optimising descriptions, images, and pricing to enhance consumer engagement and drive sales.
Business Card Design
Thank You Card Design
'Connect Pages' Advert
Social Media Advert
Social Media Advert
Product Launch - Front Cover Design
Product Launch - Front Cover Design
Product Launch - Front Cover Design
Product Launch - Front Cover Design