What?
A photo story for ASOS Magazine, inspired by the theme of diversity, with a specific focus on their maternity range. The imagery was designed to align with ASOS's brand aesthetic, while highlighting the experiences of young mothers, a demographic often underrepresented in mainstream media.

How?
Hey Baby offers an authentic depiction of young mothers in society, aiming to spark meaningful conversations and shed light on their unique journeys. The photo series was captured using an Olympus film camera to evoke a raw, genuine feel that enhances the narrative.

Job Roles:

• Conducted in-depth primary and secondary research.

• Developed and refined the creative concept.

• Styled garments and props to reflect the brand's aesthetic.

• Post-production editing using InDesign and Photoshop to achieve a polished final result.