What?
Develop a cohesive visual merchandising concept, including a window display and digital mock-ups, using music as a unique promotional element to showcase & Other Stories’ 'what's new' collection. The project aimed to create synergy between physical and digital spaces while maintaining a strong and consistent brand identity.

How?
Afloat is a visually captivating, water-themed window display, inspired by the flowing design of a dress from & Other Stories’ new arrivals collection. The tranquil setting evokes a serene atmosphere, enhancing the shopping experience with the calming sound of ocean waves. This multi-sensory approach not only reinforces brand identity but also encourages longer customer engagement both in-store and online.

Job Roles:

• Conducted primary and secondary research to inform concept development.

• Generated creative ideas for visual merchandising and brand alignment.

• Designed the window display and digital mock-ups using InDesign and Photoshop.

• Developed a seamless connection between physical and digital formats to strengthen brand identity.